The Pink Salt Trick for Weight Loss is a Scam Work of Art
I regularly keep tabs on a few Youtube channels and have become fascinated by some of the scammy ads that I am forced to watch. I've become particularly enamored by ads for the "pink salt trick" for losing weight. The people featured in the ads (probably partially AI creations) go on, and on, and on, about how a few simple ingredients can cause massive weight loss, without diet, exercise, or using weight loss drugs. Somehow they never get around to explaining what those simple ingredients are.
If you search Youtube for the pink salt trick, you will get lots of videos from supposedly different people telling the same basic story. It's funny to see different women repeating the exact same talking points about their alleged experience. Claiming that they had to eat more burgers just to stop from wasting away is a nice touch. I was particularly amused by the claim that the pink salt trick is more effective than Zepbound and Mounjaro combined, since those two are actually the exact same drug under different names. I assume that the dialogue is carefully crafted to stay just within the bounds of the law (or perhaps Youtube's advertising standards), thus the mispronunciation of drug names or references to "those Lilly pills" (Lilly doesn't have weight loss drugs in pill form yet). If you take a step back, these videos are a masterclass in manipulating human psychology.
Curiosity finally got the better of me and I clicked one of the provided links. I was taken to a website that claimed that the new recipe was causing celebrities to lose 14 pounds in 10 days...which is not at all a healthy rate of loss. I don't know if it's even possible to lose that amount of fat that quickly. In addition to a video, the webpage had the words, "Scientific References" above logos for leading news sources (NY Times, CBS, ABC, FOX, CNN). None of these had any clickable links. Below that was a number of testimonials allegedly from Facebook. At the bottom was a disclaimer that began with this sentence: "He [sic] result of this content may vary from person to person, depending on each organism." LOL.
The video player wouldn't allow me to go forward or back so I sat through the whole thing, which lasted probably 45 minutes. The video started off a lot like the ads on Youtube, but it eventually transitioned to (supposedly, more later) The Oprah Podcast with Oprah talking with actual endocrinologist Dr. Ania Jastreboff. Oprah and Dr. Ania talked through Dr. Ania's discovery of the pink salt trick and it's miraculous effects, and how it mimics the weight loss drugs. Obviously, the pharmaceutical companies are furious about this and have threatened to ruin Dr. Ania's career. There was a subtle transition that was interesting to watch. Initially the pink salt trick was so simple that anyone could do it in a few seconds. Much later in the video, Dr. Ania stated the 4 ingredients: pink (Himalayan) salt, green tea extract, berberine, and resveratrol. A little while later she said that the recipe requires ingredients of a purity that can only be obtained from a Chinese supplier, and that it has to be formulated in an precise way.
At last, Oprah revealed that the product you need is LipoVive, and from there the video followed typical infomercial techniques. Although you can order it in packs of 1, 3, or 6, viewers were encouraged to order the 6 pack for several reasons. First, it brings the price per bottle down from $89 to $49. (Incredible savings!) Second, if you bought the 6 pack you would be entered into a drawing for a chance to hang out with Oprah on an all-expenses paid vacation to Greece. Additional incentives included books on how to lose weight easily, which seemed like a weird thing to include if LipoLive actually worked. Finally, it turns out that that Chinese company has a difficult time getting those pure ingredients and only makes them once every 6 months. So if you only get 1 or 3 bottles, you may run out and not be able to replenish your supply in a timely manner. Dr. Ania warned that failure to complete the 6 month regimen could cause you to have to start over, so you don't want to risk running out. Oprah said that the website was the only place to get LipoVive, and she was concerned that stock was running out quickly.
There were hints that the video was not really Oprah and Dr. Ania, I mean aside from the ludicrous notion that pink salt and a few other ingredients could mimic the GLP-1- based weight loss drugs. Whenever the video showed a wide-angle shot of both Oprah and Dr. Ania at the table, their lips were not synced to the audio. However, the close-up shots were quite convincing and a testament to the power of (I assume) deepfake technology.
How do I know it was a deepfake (aside from all the other red flags)? Because the actual conversation between Oprah and Dr. Ania on The Oprah Podcast is also available on Youtube. Their conversation has nothing to do with the pink salt trick, and I recommend it for anyone interested in obesity. The genius of this whole thing is that it uses actual content from the podcast and intermixes it with fake material. The result is an informercial that slickly leverages the authority of Oprah and Dr. Ania to hawk LipoVive (...maybe?).
But Wait, There's More!
As it turns out, LipoVive has its own independent website. The LipoVive website seems legitimate (to the extent that these types of supplements can be called legitimate) and includes the standard disclaimer that "the FDA hasn't evaluated the statements provided on this page." While it claims that the product encourages (whatever that means) the natural production of the GLP-1 and GIP hormones [1], and that it assists in weight loss, it does not make any of the outlandish claims that the pink salt videos do. Also, instead of the 4 ingredients listed by "Dr. Ania", the LipoVive website lists 8 ingredients (none of which are pink salt, if you can believe it). This has me wondering if the pink salt trick website is a double scam: convincing people to buy a product that not only doesn't do what they hope it will do, but also isn't even real LipoVive. (Maybe they just take your money and run.) After all, the fake Oprah podcast is clearly grounds for a lawsuit, and presumably regulatory/legal action. If you were the maker of LipoLive, why would you endanger your business like that?
Through all of this, I feel like I may only be scratching the surface of the scam. I found other Youtube videos on the pink salt trick that led to a different website pushing a different product called Mitolyn, with no mention of pink salt. Other videos give a recipe that consists of pink salt, lemon juice, and honey. And with all of the different videos, I'm starting to wonder if the products are mostly beside the point and that most of the money is being made from video views. The cleverness of scammers shouldn't be underestimated.
Entertaining as this all is, the bottom line is that pink salt will not do anything meaninful to help with weight loss. Heck, it's not even in the products that are marketed at the end of the rabbit hole. And as the science of weight loss and obesity continues to progress and pharmaceutical companies develop drugs that acheive near-miraculous results, there will continue to be scammers that prey upon people by pushing ideas and products with no value.
Notes:
1. The GLP-1 and GIP hormones produced by the body are degraded very rapidly, so boosting their production isn't much help. The success of the drug versions is mainly due to the fact that they are modified to stay in the body for much longer.
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